AI Insights · Timothy · June 2021
Top 5 Health and Fitness Apps on iOS in Kenya - Q2 2021
Explore the performance metrics of the top 5 health and fitness apps on iOS in Kenya for Q2 2021, including trends in weekly downloads, revenue, and active users.
In the second quarter of 2021, the health and fitness app market in Kenya on the iOS platform saw some interesting trends. Here, we delve into the performance of the top 5 apps: Flo Period & Pregnancy Tracker, Fitness & Workout, Calm, Dr. Kegel: For Men’s Health, and Present - Guided Meditation.
Flo Period & Pregnancy Tracker, developed by FLO HEALTH UK LIMITED, showed fluctuating weekly revenue, peaking at around $750 in early April. Weekly downloads were fairly stable, reaching a high of 342 in late May. Active users saw minor fluctuations, maintaining an average of around 9.1K, with a slight decline towards the end of June.
Fitness & Workout from Get In Shape experienced modest weekly revenue, ranging between $5 and $62. Weekly downloads were relatively consistent, averaging around 250. The app's active user base saw a gradual upward trend, ending the quarter with approximately 341 active users.
Calm, published by Calm.com, had significant spikes in revenue, notably reaching $1.08K in mid-April. Downloads fluctuated, peaking at 634 in mid-April. Active users saw a peak in early April with 1.7K users, followed by a gradual decline, closing the quarter at around 1.1K.
Dr. Kegel: For Men’s Health by ApperCut showed variable weekly revenue, with a high of $546 in early April. Downloads varied significantly, peaking at 550 in early April. The active user count was highest at 331 in early April but saw a decline, ending June with about 105 active users.
Present - Guided Meditation from Meditation to Relax and Sleep - Mindfulness Free App had modest revenue, peaking at $123 in late May. Downloads were relatively stable, averaging around 200. Active users were consistent, with minor fluctuations, averaging around 320.
These insights are based on data from Sensor Tower. For a deeper dive into the performance metrics of these and other apps, visit Sensor Tower.